You set up an online store on Magento hoping it will rake in the profits you’d desired, however, the outcome is far off the mark. So, what do you do? Ideally, you would seek professional help to get to the root of the problem and remedy it. Before you do that, you can eliminate a few common issues that could be behind the low performance of your store.
Here are a few common issues that can be fixed to improve the sales on your Magento store:
1. Improve Site Search
The key to getting customers to buy something from you is directing them to the product they’re seeking. If your search box doesn’t return relevant or no results, it’s likely that it’s the reason why you’re missing out on sales. Visit the Search Terms grid and make sure you set synonyms for search terms. Also fix spelling mistake issues on your prominent categories, services and products.
You can also set redirects on Magento by allowing the search query to redirect to some related URL. For instance, if a user searches for ‘Sale’, then the page can be redirected to your promos and offers page.
2. Explain Coupon Usage
Many users would often proceed till the checkout page, but then find that they cannot apply a particular coupon code, causing them to exit the cart. Most stores do not apply coupon codes automatically, which might cause users to abandon the cart if they’re unable to find the offer they’re looking for. For this reason, you need to display a dialog box with a clear explanation of the steps involved in getting the coupon code.
For instance, if you provide codes only to users who subscribe to your weekly newsletter, mention it. This will reduce the number of people who’re at the edge of making a purchase but fail to do so and prompt them into buying from you.
3. Fix the Mini Cart
There are some issues with Magento’s mini cart where the user is unable to proceed to checkout. If the product that the user is trying to order goes out of stock, the checkout button disappears and there’s no notification of the same. Adding notifications to the mini cart might fix the issue.
Also, the full cart does send out a notification but it doesn’t give any info to the users on getting the checkout button back. Add clear instructions, asking the customer to remove the item from the cart to proceed to checkout.
Your site may or may not have these issues, but if it does, you can definitely blame your poor sales on them. Fix them and you’ll notice an immediate difference. If you need a more in-depth analysis of your Magento site, please contact Openwave, a premier magento development agency in Singapore.