You could have invested your entire savings in developing a website infused with lots of bells and whistles and an aura that you believe can draw user attention almost instantaneously. But it can all fall flat if your website’s UX fails to deliver. The way your users interact with your site and their journey through it matter more than the superfluous elements. If your user experience isn’t good enough, then visitors are not going to stick around for long to see what you actually have to offer. The result: high bounce rates and poor conversions.
Here are six tips recommended by expert website developers to achieving an improved UX:
1) Designing a Purposeful Landing Page
More often than not, your home page is the starting point of a visitor’s journey on your site. Visitors may or may not explore other pages, which means your conversions boil down to this single page. Maybe you want to collect inbound leads or ask them to sign up for your newsletter; ensure that you make the purpose of your landing page crystal clear.
2) Limit the Font Styles
Fonts can make or break your website. Overdo it and you might risk making your site look cluttered. A rule of thumb is to not use more than two font styles throughout your website. This will maintain consistency and improve the overall readability of your content.
3) Choose the Right Colors
Colors can attract, that’s true. However, going overboard and adding flashy, bright and bold colors can distract users. In fact, using colors that don’t complement each other can dissuade users from exploring your site. Ask your UX web designer to keep it subtle, relevant and minimalistic to provide the best experience.
4) Add the Visual Touch
Images can speak a lot more than words can. So, wherever possible, replace plain text with visual imagery to free up space, while at the same time send out an impactful message to the site’s visitors.
5) Make Navigation Hassle-Free
If visitors cannot make their way from one point to another in a smooth and hassle-free manner, then they’re sure to make an exit midway. Your website developer should plan out the navigation and make it simple and easy to understand. Put yourself in the shoes of the user, and assess the ease-of-navigation.
6) It’s all About the Speed
Even the best looking website on the planet will falter if it takes forever to load. Page load time is crucial to determining whether a site visitor will stay or leave your website. Make sure your pages load in less than 2 seconds. Optimize all images, remove unnecessary elements, enable caching and do not overburden your site with too many elements to record an improved speed.
Follow these tips and you’ll find yourself drastically improving your site’s UX. When in doubt, you can always consult the pros at Openwave, the leading web design and development company in Singapore.