A lot more people are shopping online these days, and eCommerce revenues are through the roof â€“ experts anticipate revenues of about $2.4 trillion by the end of this year (2017). Online shopping beats visiting stores â€“ especially during the crowded festive season when there is barely room to breathe in a popular store. If youâ€™re an eCommerce business owner, you have to be innovative and get your store to stand out from the crowd and to fend off competition from online giants.
Here are some strategies that will help you ramp up conversion rates â€“ and, consequently, revenues â€“ on your site this year:
Target a Niche Customer Base
The fastest and most reliable way to succeed in the eCommerce business is finding and sticking to a niche customer base for your products. Most companies make more money from recurring shoppers than they do from new clients, so it's important that you focus on engaging your old customers this year.
Cater to Smartphone-Toting Consumers
Many businesses are offering an omnichannel experience to ensure customers can shop from their favourite devices â€“ or on all the devices they own â€“ without a problem. A lot of your customers will first browse your site from a mobile device and then switch over to a desktop PC to make purchases.
Optimize the Mobile Checkout Process
Customers are still hesitant to make purchases from their cell phones because they are worried about data theft and privacy. By optimizing your mobile checkout process to make it more secure and faster, you will induce more smartphone users to buy from you.
Generate Relevant Content
Content isn't all about promotion â€“ it should be useful to customers. Strike a balance between promotional and helpful content. Make shopping guides and blog about product comparisons to educate buyers and set yourself up as an authority in your niche.
Offer Multiple Payment Options
Gone are the days where online sites offered payment only through credit cards and bank transfers. Stores today are providing â€“ and are expected to provide â€“ multiple advanced payment options, including mobile wallet transfers.
Freebies and Loyalty Programs Help
Finally, offer free samples and discounts on your products â€“ especially to recurring customers â€“ makes it more likely that they will stick with your business in the long run. Loyalty programs can help too!
Itâ€™s also a good idea to revamp your store to include the latest web designing trends and to ensure that it is still SEO-friendly. You can hire our experienced eCommerce developers to optimize your store.