2017 promises to be a promising as well as a challenging year for eCommerce businesses globally. We are going to see a 6% growth in global revenues this year, according to expert predictions â€“ from $2.2 trillion at the end of 2016 to about $2.4 trillion by the end of this year. So what is 2017 going to be like for the eCommerce industry and Magento store owners in general? We expect to see m-commerce dominating this year and Magento businesses making the shift from selling cheap to providing a holistic shopping experience to customers.
Here are some upcoming eCommerce trends to incorporate into your Magento store to ensure you have excellent returns on your investment:
Advent of Mobile Commerce
M-commerce is expected to comprise 50% of all eCommerce revenues by 2020. 2017 is going to be the year where we see Magento stores adopt the â€˜mobile-firstâ€™ approach by making their stores as mobile-friendly as possible with the help of responsive design. Some store owners are also building shopping apps to cater to mobile customers.
Better Shopping Experience
Stores are no longer as focused on providing the lowest prices this year as they are on delivering a great shopping experience â€“ which makes customers feel better about their business and boosts loyalty and recurring sales. Stores are providing a better experience by offering a smoother checkout process, personalised recommendations, multiple payment options and an excellent customer service.
Chatbot technology first came on the scene a couple of years ago, but in 2017 we expect it to dominate. It allows customers to interact with businesses from within popular messaging applications like Facebook Messenger. We will see Magento business owners use the technology to offer their products to customers while theyâ€™re chatting with their friends as well as to provide a better customer service.
Nobody wants to wait around for days for their products to arrive. Magento-based businesses will attempt to provide super-fast, real-time shipping by offering same day or one-day deliveries that customers can track through their smartphones and tablet devices.
For maximum ROI this year, we recommend you get your online store entirely revamped by our experts. We can incorporate the latest technology and features into your store to boost usability, make it look better than ever before, use responsive design to make it mobile-friendly and optimize it to increase load times and provide a great user experience (UX) to customers!